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The Art of Choosing

Posted By Barry Ritholtz On July 2, 2013 @ 8:00 pm In 401(k),Corporate Management,Really, really bad calls,Video | Comments Disabled

The art of choosing

Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

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How to make choosing easier

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.


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