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Real Books . . .

Posted By Barry Ritholtz On August 20, 2013 @ 7:23 am In Books,Digital Media,Technology | Comments Disabled

I love this window in The Strand [1], a used bookstore whose aisles I used to haunt when I was in grad school:

 

click for bigger photo
real books [2]
Source: flickr [3]

 

Even if Jeff Bezos won’t buy you, its possible to fight back with a clever advertising campaign. The Strand [1] notes that Real Books are:

Priced lower than eBooks

No Software Upgrades Needed

Take off and Landing Approved

No Batteries Required

Anti-Glare! Great for Outdoors

Brilliant !

via boingboing [4]

 

 


Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2013/08/real-books/

URLs in this post:

[1] The Strand: http://www.strandbooks.com/

[2] Image: http://www.ritholtz.com/blog/wp-content/uploads/2013/08/real-books.png

[3] flickr: http://www.flickr.com/photos/47222633@N05/9521745146/in/pool-boingboing/#

[4] boingboing : http://boingboing.net/2013/08/16/how-the-strand-sells-print-boo.html

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