Many marketers wonder whether or not print matters in the digital world. This infographic with data provided by Xerox Digital Printing explains print’s relevance in contemporary advertising. The data explores how professional designers use print media in their work and compares print campaign results along with mixed media promotions.

by Katherine Tattersfield on Aug 20, 2013

Category: Digital Media, Think Tank, Web/Tech

Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data and lack of respect for scientific knowledge. Be sure to create straw men and argue against things I have neither said nor implied. If you could repeat previously discredited memes or steer the conversation into irrelevant, off topic discussions, it would be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.

One Response to “Print Matters”

  1. BennyProfane says:

    As a former employee of a major “print” media company, I’d say the argument is a little biased, and presented by another dying corporation that wants us to believe that the ongoing death of print will not continue at the breakneck speed it has been for some time. I’m guessing that most of these designers working in print are just hanging on, working for these dying magazines and newspapers, and the rest are designing packages and displays. The smart ones have moved on to brand design, primarily placing their clients in the new electronic mediums that are the present and future. Those are the designers who will be working a lot in ten years.