Click for ginormous graphic
0929_biz_blackberry970
Source: NYT

Category: Corporate Management, Cycles, Digital Media, Technology

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3 Responses to “The Rise & Fall of Blackberry”

  1. capitalistic says:

    “How to Destroy Brand Equity and Give Away Market Share : The Blackberry Way”

  2. Livermore Shimervore says:

    My firm just offered me a Verizon upgrade. Blackberry or an iPhone?. No contest give me a keyboard I can type with EASILY, with a battery that lasts days on a single charge. I have a Nexus 7 HD tablet for: personal web-browsing, YouTube (new version is awesome), PC-to text, movies, music, etc. and my Jelly Bean-equipped Android phone plays back up when I don’t feel like putting the slender tablet in my jean’s back pocket. Point is, Blackberry for corporate will always have a place. I really doubt there was any way that RIM could have been able to hold onto the personal use space without sacrificing the features that made it excellent for office use, as nearly all required an all glass surface which is still a poor substitute for a real keboard. I can always tell when people are sending me emails on an iPhone because of all the errors, unless the sender has tiny hands.

  3. Livermore Shimervore says:

    p.s.
    Perhaps the story of that graphic should be how did Android go from barely 2% to 56% when Apple had 17% headstart to end up 15% behind Android? Two words: AT&T exclusivity. And for too many years. Big mistake. iPhone should have been exclusive to AT&T for only a year, tops. The longer they waited to open it up to other carriers the more time they gave Android device makers to get a foothold, which now includes China.