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Global Warming Battle Is Now About Market Share — Not Science
Posted By Barry Ritholtz On January 27, 2014 @ 8:30 am In Investing,Science,UnScience | 36 Comments
Last week, the New York Times  reported that venerable Dow Jones Industrial Average component Coca-Cola Co. was awakening to the impact of climate change on its business.
The increase in unpredictable weather, droughts, floods and other climate-related events was disrupting the company’s product supply. Some of their “essential ingredients” are now under threat. Global warming, according to the article, is being seen “as a force that contributes to lower gross domestic products, higher food and commodity costs, broken supply chains and increased financial risk.”
This debate is no longer about whether global warming is real (it is) or whether humans are the most likely cause (you are), but rather, some very interesting and different questions that might be more professionally relevant to business: How is this going to affect business? What are the investing consequences? Who will be the financial winners and losers of climate change?
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Article printed from The Big Picture: http://www.ritholtz.com/blog
URL to article: http://www.ritholtz.com/blog/2014/01/global-warming-battle-is-now-about-market-share-not-science/
URLs in this post:
 New York Times: http://www.nytimes.com/2014/01/24/science/earth/threat-to-bottom-line-spurs-action-on-climate.html
 Continues here: http://www.bloomberg.com/news/2014-01-27/global-warming-battle-is-over-market-share-not-science.html
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