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Follow the Money: The Booming Business of Global Warming

Posted By Barry Ritholtz On February 24, 2014 @ 8:15 am In Investing,Travel,UnScience | Comments Disabled

Last month, I wrote about [1] global warming in the context of investment opportunities. As part of that discussion, I mentioned McKenzie Funk’s new book, “Windfall: The Booming Business of Global Warming [2].” I thought framing the financial opportunities of this might bypass the usual agnotology and political foolishness. To quote:

“This debate is no longer about whether global warming is real (it is) or whether humans are the most likely cause (you are), but rather, some very interesting and different questions that might be more professionally relevant to finance: How is this going to affect business? What are the investing consequences? Who will be the financial winners and losers of climate change?”

The organized response from climate trolls — more than 2,000 comments in a 24-hour period is the result of a specific, directed effort, and not remotely organic — made me even more curious about the book. So “Windfall” went with me on vacation. (continues here [3])


Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2014/02/follow-the-money-the-booming-business-of-global-warming/

URLs in this post:

[1] wrote about: http://www.bloomberg.com/news/2014-01-27/global-warming-battle-is-over-market-share-not-science.html

[2] Windfall: The Booming Business of Global Warming: http://www.amazon.com/exec/obidos/ASIN/1594204012/thebigpictu09-20

[3] continues here: http://www.bloomberg.com/news/2014-02-24/profit-from-global-warming-or-get-left-behind.html

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