What happens when two of the world’s strongest brands combine? Ferrari’s newlylaunched car has an interface from Apple. Bloomberg’s Tom Gibson examines how these two heavyweights complement each other.


Source: Bloomberg, March 5 2014

Category: Technology, Video

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2 Responses to “Apple + Ferrari = Fast Smart Car”

  1. budhak0n says:

    But I can only afford an Apple, no matter how hard I ‘try’ to play by the rules. No wonder so many banking folks resort to tossing the ‘rules’ into the fire. Sweet ride. “2″ seats .

    Show us the California Blue!

  2. b_thunder says:

    1. I wonder how much Apple had to pay to be allowed to be allowed “inside” that Ferrari?

    2. Even with “Apple inside” California remains one ugly Ferrari (imho of course)

    3. Ferrari F40 did not have the radio. Why? Because that car is designed for “serious driving.” No distractions allowed. I guess this car is made for people who buy it to post selfies on Instagram, the “hey, look at me and my ferrari” crowd. Nothing wrong with making money this way, of course, but having a built-in iPad inside a Ferrari makes it in my opinion less of a Ferrari and more of a “mee too” car.