Tumblr is for porn.

Facebook is for the wannabe famous.

Instagram is for those who are too lazy to write.

Texting is social currency. It doesn’t matter how many likes or friends or followers you’ve got, but how many people text you and how regularly, that’s how popularity is judged today.

Pinterest is inexplicable to guys.

Samsung is for those who hate Apple and those too cheap to buy an iPhone (not necessarily the same thing, Apple-haters will buy the most expensive Galaxy).

iPhone 4s means you’re almost at the end of your contract or you’re too cheap to upgrade.

Tesla means you’re more interested in status than utility, or you never drive far from home.

iPhone 5c means you think iPhones really cost a hundred bucks, not north of five hundred.

Windows means you got your computer from work or you’re too cheap to buy a Mac. Argue all you want, perception is everything, and perception is reality.

Hip-hop is the rock and roll of the Millennials. With a dollop of Gen-X’ers thrown in.

Rock and roll is the music of the baby boomers, who believe everything they’re into should last forever, but it doesn’t, just like them.

Books get a lot of publicity, but barely sell. Sure, there are exceptions, but very few.

Sales are irrelevant, streams are everything, but newspapers are only trumpeting Spotify plays when all the action’s on YouTube.

Albums are for the creators, no one else cares, except for a cadre of extremely vocal fans.

Terrestrial radio is an advertiser-laden medium for poor people. Anybody with an income is listening to satellite or streaming from their mobile device.

Baby boomers buy Japanese automobiles because they remember how bad their parents’ Detroit iron was. In other words, despite all the press that GM, Ford and Chrysler are improving, boomers are sticking to Toyota and Honda, at least in California, and trends still start in California, don’t ever forget it.

Binge viewing is a badge of honor. Telling everybody you stayed home to watch all the episodes of _______ garners more status than saying you went to the show, and there’s more to talk about!

The Millennials want to be famous, just watch Douglas Rushkoff’s documentary “Generation Like“.

Newspapers insist on fat profit margins and head for decrepitude while online sites focus on user experience first and profits last. In other words, it’s the product, stupid!

Companies are constantly fighting for awareness.

Ignorance reigns. Education comes through word of mouth, which also spreads falsehoods. He who knows the most truth wins. We live in an information society, what’s in your brain is paramount.

Without relationships you cannot succeed.

Here today, gone tomorrow, welcome to the twenty first century. You can only combat this by constantly producing. U2 released a single during the Super Bowl, it’s already been forgotten, assuming you knew its name to begin with.

No one cares if Shia LaBeouf wears a bag on his head, it’s a trumped up media story.

Robin Thicke will screw everything that moves, wake up and realize his career is over and lament the loss of his wife.

Alec Baldwin was right about Harvey Levin, but if you think he’s retiring from public life, you believe Kim Kardashian is all natural. That’s what Alec does, turn it on in the public eye, without this oxygen he’s dead, so he’ll be back, just like Scott Shannon, ha! (“Alec Baldwin: Good-bye, Public Life“)

Just because you get press for your celebrity cook/lifestyle book, don’t think we care, you’re just another loser like us. In other words, just because you promote it, that does not mean it will sell.

Bitcoin may not be forever, but digital currency is.

Marc Andreesen is a borderline blowhard who is pontificating on tech better than most, pay attention to what he says.

You know Twitter is in crisis when regular tweeters like Michael Moore don’t.

Apple is not going to revolutionize television. Content owners won’t let them.

Manhattan is losing steam as an arts center, it’s just too expensive to live there. In other words, bankers can prop up institutions, but they cannot drive them forward.

Millennials are not mad that technologists are crowding them out of San Francisco as much as they are that they too are not rich.

Bill Gates cannot save Microsoft. Samsung is a better me-too company. Vision is everything today.

Amazon, Apple, Google, Facebook. They control the world, consolidation has taken hold, it’s the next hot topic and you don’t know it yet.

People give up when no one’s paying attention, whether it be music, MySpace, Facebook, Twitter… Like hula-hoops, they’re fads, interesting for a while, then abandoned.

Just because something makes money, that does not mean it does not suck.


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Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data and lack of respect for scientific knowledge. Be sure to create straw men and argue against things I have neither said nor implied. If you could repeat previously discredited memes or steer the conversation into irrelevant, off topic discussions, it would be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.

19 Responses to “Truisms”

  1. VennData says:

    Reagan didn’t win the Cold War.

    • Iamthe50percent says:

      Putin did.

    • ilsm says:

      When the Soviets saw that Reagan would steal social security surpluses to build B-2′s they realized they needed Stalin but had Gorby.

      The Soviets had already bankrupted grandma, while Reagan had a lot of bone yet to cut from the lower 9 deciles.

    • 873450 says:

      Reagan was a relief pitcher taking the mound in the 9th inning with 2 outs, nobody on base and his team leading 10-1. Exhausted, injured and wanting to stop the pain, Gorbachev intentionally grounded out to 1st base. Everything happening for a half century before that counts for nothing. Ignoring recorded history, science, geography, economics, etc., GOP will forever claim Saint Ronnie saved the world by ending the Cold War.

  2. Bob is still unemployed   says:

    > Albums are for the creators, no one else cares, except for a cadre of extremely vocal fans.

    Sadly, this has become more true than not. Methinks one of the main causes has been the decline of the quality of the album these past two or three decades.

    It has become difficult to find an album that contains more than one or two worthwhile songs, most of the album is filler. Digital downloads accelerated the process because one can now purchase only the single song you like, no need to buy the filler any more.

    It’s been a long time since I’ve listened to and enjoyed a whole album. Far too long….

    • doctecazoid says:

      It’s all about the form(at).

      78rpm and 45rpm vinyl were oriented towards the single, and dominated through the early ’60s.

      The album form grew out of the advent of 12″ vinyl medium technology, where an artist had to create 30 to 45 minutes of continuous audio in order to fill the disc.

      CDs inherited the form and extended the time frame. Artists either had to (a) come up with an hour’s worth of material, which they discovered is a lot harder than filling a 12″ vinyl disc, or (b) come up with a vinyl disc’s worth of material, pissing off people who knew CDs could be filled with more. CD players allowing a-la-carte and automated playback were expensive and cumbersome to use and program, so most people played their CDs straight through, helping to keep the album format alive.

      Then the advent of MP3s and MP3 players changed all of that. Their portability and ease of use make a-la-carte playback and playlists feasible, which has shifted the focus back to singles. We’re back where we started.

      Artists don’t know how to make an album these days because they don’t really have to anymore – they just need one or two singles to hit it big. The only real reason albums continue to exist is because of the continued existence of the CD medium, which like the 12″ vinyl format before it, is heading into niche market land.

      That being said: you should really check out Boards of Canada. :D

      • cowboyinthejungle says:

        Sounds like a Boomer attitude, fellas…

        You’re inability to find something does not mean it doesn’t exist. If you’re strictly talking pop, maybe, but in that case, re-read the last truism posted.

  3. b_thunder says:

    How is it that “Samsung is for those who hate Apple and those too cheap to buy an iPhone” while “Tesla means you’re more interested in status than utility, or you never drive far from home.”

    Why are Tesla buyers are so different from the iPhone buyers?

    The Tesla buyers pay premium vs what they’d pay for a conventional car with similar specs and amenities, in other words they pay for the “badge”, and when you pay premium price (vs similar devices) for iPhones, what exactly do you get other than the logo? Moreover, in percent terms the iPhone’s price premium over similar devices is much higher than that of the Tesla Model S vs other luxury sedans.

    And one more thing: if “Tesla means…you never drive far from home”, then using the iPhone means you don’t travel very far either, both literally and figuratively. Literally, because of the non-replaceable battery and figuratively because iPhone users are locked in the iJail (which some still call it iTunes) and it’s Apple, Inc. that gets to decide what apps you can and cannot use.

  4. RetiredinSoBe says:

    All you need to know about “How the world works”:

    1. What is good for the 1% is good for the 1%.

    2. In life, reality is more important than perception. In marketing, perception is more important than reality. In politics, perception is reality.

    3. A quote most-often attributed to Abraham Lincoln:
    “You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.”
    But in politics,
    You can fool enough of the people enough of the time.

    4. “Religion is regarded by the common people as true, by the wise as false, and by rulers as useful.”
    (Likely from Seneca the Younger, a Roman philosopher, who lived ~2000 years ago).

    5. “The secret of freedom lies in educating people, whereas the secret of tyranny is in keeping them ignorant.” Maximilien Robespierre, French leader, 18th Century

    6. “It is difficult to get a man to understand something, when his salary depends on his not understanding it.” Upton Sinclair

  5. theexpertisin says:

    “If you don’t know where you’re going, you’ll end up someplace else.” – Yogi Berra

  6. Iamthe50percent says:

    “Baby boomers buy Japanese automobiles because they remember how bad their parents’ Detroit iron was.”

    No, our parents’ Detroit iron was really good and we go to car shows for fits of nostalgia. Every Mercury Grand Marquis (and the two Buick Roadmasters) in our parking lot is owned by a Baby Boomer. It’s the Boomers’ kids (Gen X?) who remember crappy X cars and K cars, et cetera.

  7. Petey Wheatstraw says:

    The BLT is the best sandwich, hands down.

  8. VennData says:

    Legalizing pot will create a flow to states without forward-thinking laws. This will drop the price everywhere and free up billions used to going to drug cartels to go into consumer spending.

    The states where its legal will not want other states to legalize. That will mean lost tax revenue for them.

    The GOP-controlled red states will be at a disadvantage: 1) the same social costs (whatever they may be) 2) less tax revenue 3) less consumer spending since shipping will create incrementally costs than free-smoking states.

    States where weed is legal, their neighbors etc will have less alcohol problems, which arguably have high social costs that marijuana.

  9. campbeld says:

    Samsung is for those who hate Apple and those too cheap to buy an iPhone (not necessarily the same thing, Apple-haters will buy the most expensive Galaxy).

    I think you mean “or” not “and”.

  10. ottnott says:

    Generalissimo Generalisms just puked on The Big Picture.

    Get on the PA system and call for a mop.

  11. [...] Bob Lefsetz, “Apple is not going to revolutionize television. Content owners won’t let them.”  (Big Picture) [...]

  12. [...] a long list of “Truisms” by Bob Lefsetz, and found yesterday at The Big Picture, was this view of time: Here today, gone tomorrow, welcome to the twenty first century. You can [...]