It’s a game with more than 500 levels that pulls your emotional triggers. It seduces, provides instant satisfaction, frustrates, amuses and knows how to get you to keep on playing. 32 percent of players say they have ignored family and friends and even left children stranded at school while engaging with those blinking jelly beans. We look at why are so many people are hooked on Candy Crush.

A star is born:

Source: Bloomberg, March 26 2014

Category: Technology, Video

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3 Responses to “What Makes Candy Crush So Addictive?”

  1. VennData says:

    The opposite of the thing that makes Don Delillo, Tom Wolfe, Günter Grass, and Charles Sanders Peirce addictive.

  2. proberge says:

    Please mention that Candy Crush is a perfect copy of Candy Swipe written by an independent developer making money for his famiily. copied the game and because of their marketing dollars made it into the success that it is.

    Look it up!

  3. DiggidyDan says:

    Yeah, I’m gonna go with “human stupidity.”

    Never underestimate it. (similar to the popularity of the lottery AKA “dumb man’s tax”)