Fender is the world’s largest manufacturer of guitars. But the recession, inexpensive manufacturers and the shift toward synthesizers and drum machines have threatened Fender’s profit margins.

See also In Search of Star Power, Fender Enlists Members of U2

Category: Music, Weekend

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3 Responses to “Fender Chases Star Power to Sell Guitars”

  1. ashbigpic says:

    When guitar sales passed piano sales as the most popular instrument it was the 60′s.
    The piano salesmen said that when the economy comes back, piano sales will come back.
    Still waiting. The instrument of the future is the computer. Culture change in motion.

  2. MikeInSF says:

    Does the world really need 60 varieties of the Stratocaster? If Fender’s profit margins are so thin, thinning their product line might be a good place to start. Also, $2K for a Strat? Who – in any numbers – is going to pay that sort of price for a production guitar?

    Fender’s US-made instruments are often too expensive. Likewise there is more competition among guitar manufacturers and lot of relatively good guitars that are on par and often better than offshore Fenders.

    (BTW, drum machines and synthesizers aren’t really taking the life out of guitar sales any more than turntables did years back. And most of those toys are available for free or little cost on an iPad or Mac.)

  3. 873450 says:

    You just can’t do this with piano, drums, synth, turntable, computer, etc.


    With all due respect for Chuck Berry, Jimi Hendrix, et al …
    Around 3:26 – Walking out from shadow stage left comes Prince on fire.