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Fender Chases Star Power to Sell Guitars

Posted By Barry Ritholtz On May 29, 2014 @ 6:00 am In Music,Weekend | 3 Comments

Fender is the world’s largest manufacturer of guitars. But the recession, inexpensive manufacturers and the shift toward synthesizers and drum machines have threatened Fender’s profit margins.

See also In Search of Star Power, Fender Enlists Members of U2 [1]


Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2014/05/fender-chases-star-power-to-sell-guitars/

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[1] In Search of Star Power, Fender Enlists Members of U2: http://dealbook.nytimes.com/2014/05/28/in-search-of-star-power-fender-enlists-members-of-u2/

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