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Fender Chases Star Power to Sell Guitars
Posted By Barry Ritholtz On May 29, 2014 @ 6:00 am In Music,Weekend | Comments Disabled
Fender is the world’s largest manufacturer of guitars. But the recession, inexpensive manufacturers and the shift toward synthesizers and drum machines have threatened Fender’s profit margins.
Article printed from The Big Picture: http://www.ritholtz.com/blog
URL to article: http://www.ritholtz.com/blog/2014/05/fender-chases-star-power-to-sell-guitars/
URLs in this post:
 In Search of Star Power, Fender Enlists Members of U2: http://dealbook.nytimes.com/2014/05/28/in-search-of-star-power-fender-enlists-members-of-u2/
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