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Start Up Idea: Disneyland (Prospectus)

Posted By Barry Ritholtz On May 20, 2014 @ 2:30 pm In Digital Media,Travel,Venture Capital | Comments Disabled

Click for crazy cool graphic
bigmap3 [1]
Source: boingboing [2]


Cory Doctorow & Co. [2] got theirĀ  hands on the original prospectus for Disneyland [3] (in digital format). He explains how this all came to be here [2].

These were even “pitch-books” used by Roy and Walt Disney to raise the money to build Disneyland:

“Roy Disney — the Disney brother who controlled the company’s finances – — didn’t like the idea of Disneyland at first. Walt Disney poached the best talent from the studios to help him flesh out his idea for a new kind of amusement park, eventually winning over Roy, who helped him raise the $17 million it took to build Disneyland.The first animator Walt took into the project was the legendary Herb Ryman.

Over the course of a weekend in 1953, Walt and Herb drew the storied first map of Disneyland, as pictured here [4]. An additional eight typed pages of description and sales copy were added to these pages and the resulting “brochure” was used as an unsuccessful pitch session that Walt and Herb conducted for three different New York bankers.”

It is quite an amazing story.


Article printed from The Big Picture: http://www.ritholtz.com/blog

URL to article: http://www.ritholtz.com/blog/2014/05/start-up-idea-disneyland-prospectus/

URLs in this post:

[1] Image: http://www.ritholtz.com/blog/wp-content/uploads/2014/05/bigmap3.jpg

[2] boingboing: http://boingboing.net/2014/05/20/disneylandprospectus.html

[3] prospectus for Disneyland: https://archive.org/details/Disneylandoriginalprospectus

[4] pictured here: http://www.waltdisney.org/content/drawing-park

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