Ever wish the apps on your phone would seamlessly link with your car? You don’t have to wait much longer. Both Apple and Google have announced programs to integrate their mobile operating systems into your dashboard. Apple Carplay and Google Android Auto are scheduled to roll out later this year. Bloomberg Businessweek’s Sam Grobart takes a look at what that means for the consumer.


Source: Bloomberg, July 22 2014

Category: Technology, Video

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5 Responses to “Apple vs. Google: The Battle For Your Car”

  1. Iamthe50percent says:

    What it means for the consumer. Umm. More time watching the screen on your dash instead of the road? The state (Illinois) tells us it is unsafe to hold a cell phone to our ear to answer a call but staring at a screen or playing Angry Birds is OK?

    • redmanalishi says:

      It means a much better navigation and media experience. Last fall I bought a $700 android phone at the same time as a $50,000 Acura. The navigation system in my phone put the Acura’s to great shame. The music interface wasn’t much closer. This type of computing isn’t a core competency of auto makers, and the product always comes out looking and performing like several years behind the times. Borrowing from established partners with polished products like google maps/music is something I can’t wait for.

  2. Bill Sheehan says:

    This tech isn’t for you, “Iamthe50percent.” You need to know how to use a current model smartphone.

    My car is 8 years old. That means the tech is closer to 10 years old. The GPS is run from a DVD. The tech in my phone, on the other hand, is less than 2 years old. Maps on the phone are updated with real time traffic. It also contains my music collection, audiobooks, address book, etc.

    I touch a button from the middle of a traffic jam. At the answering chime, I say, “Tell my wife I’m going to be fifteen minutes late.” “OK,” comes back the voice. “Shall I send the the message ‘I’m going to be fifteen minutes late’ to Sarah?” “Yes,” I respond, and the text message is sent.

    Ding-ding. “How do I get home?”

    “Getting directions to Bill’s home. It will take 1 hour and 49 minutes, so you will arrive by 3:00. Starting directions. In 250 feet, take a left onto Elm Street…”

    Ding-ding “Play ‘The Art of Fugue’”

    And the music starts.

    Ding-ding “Call my wife’s iPhone”

    “Hi honey…”

    Ding-ding “Find a gas station near me”

    “In one mile, take exit 8…”

    Never have I touched or looked at a screen. My phone does all this now, without Carplay.

    The availability of Carplay will influence my next car buying decision.

    • Iamthe50percent says:

      I push a button on the steering wheel and say “Call Gayle”. The bluetooth connected dumb phone calls Gayle. I’m pretty good at remembering maps, used to be a navigator.

      I’ll admit that the “find gas station” thing could be good if you drive a gas guzzler. I fill up once a week at the halfway point.

      Still suspect, most will be playing “Angry Birds” or sexting.

  3. Lord says:

    Or you can buy a Tesla and get it now.