I dont know who the buyers of this beastie might be at 400 large, with its 612 HP 6.6L V12, but it looks like quite the vehicle.

What is worth noting for the rest of us of ordinary means is how the technology in these ultra luxe cars eventually works its way down market. Consider such Auto-tech as ABS, GPS, Adaptive Cruise Control, Collision Crumple Zones, Auto-tightening Restraints, Airbags, etc., all started as luxury options on high priced cars. Perhaps the GPS assisted lighting/suspension will work its way down the food chain. As to that Starry Night Skyliner, I am going to guess not . . .


Source: Bloomberg, July 21 2014


Rolls Royces are known for their luxurious features. The $400,000 Rolls Royce Wraith is also one of the most technologically advanced cars on the market today. Bloomberg’s Matt Miller took one for a spin to see how Rolls is keeping connected.

Category: Technology, Weekend

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4 Responses to “Rolls Royce Wraith: High Tech Luxury for $400,000”

  1. Terry says:

    Looks too much like the Bentley GT (excluding RR grill, IR, and backward opening doors) to spend an extra $150K on ($250K base).

    OTOH, my decade-old Murano gets me anywhere I want to go. Just dreamin’!

  2. Paul Mathis says:

    You could have more fun in a Chevy SS: magnetic suspension, 6-speed manual, Corvette motor. But maybe RR buyers are not interested in fun.

  3. Jojo says:

    You ride around in one of these and all the bums are going to want to wash your windows!

  4. theexpertisin says:

    The perfect vehicle for your average African dictator, Arab sheik and attorneys specializing in class action liability claims.