U.S. Consumers: Still Key to the Outlook
John Mauldin
April 30, 2012
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U.S. Consumers: Still Key to the Outlook
(Excerpted from the April 2012 edition of A. Gary Shilling’s INSIGHT)
In the Dec. 2011 issue of my Insight newsletter, I wrote: “In the U.S., major new fiscal stimulus is on hold, and monetary policy is impotent. State and local spending, housing, inventory investment, capital equipment investment and commercial construction are likely to remain subdued. U.S. exports are curtailed by sluggish foreign economies. So U.S. growth in 2012 will be decided by consumer spending, 71% of GDP. With declining real wages and incomes and low confidence, continuing strength in outlays is unlikely. A 2012 U.S. recession is probable, but milder than the 2007-2009 nosedive, unless another financial crisis unfolds.”
Four Months Later
Well, here we are, four months later. Do the economy and financial markets in the ensuing times substantiate our forecast? The chorus of bullish investors bellows, “No!” as they point to the 29% rise in the S&P 500 index from its October 2011 low (Chart 1). They even believe that a continued sluggish economy is good news.

In his March 26 speech to business economists, Fed Chairman Bernanke concentrated on the still-weak unemployment scene and said that more declines in unemployment will need “more rapid expansion of production and demand from consumers and business, a process that can be supported by continued accommodative policies.” He didn’t say so, but his comments suggested that the economy might be weak enough in future quarters to precipitate another round of Quantitative Easing by Fed purchases of Treasurys and mortgage-backed securities.
The stock market took off like a scalded dog right after his remarks. Apparently, investors believed that the negative effects a weak economy would have on corporate profits and dividends pale compared to the influence of the money received directly by sellers of securities to the Fed. They certainly can’t expect any multiplier effect from the member banks’ reserves created by the Fed in the process. Note (Chart 2) that QE1 and QE2 piled up those reserves, which now exceed reserve requirements by about $1.5 trillion. Banks refuse to lend to any but the most creditworthy, and they are loaded with cash and don’t need to borrow much. Given the euphoria over stocks, they might also rally if the economy strengthens and eliminates the prospect for more quantitative easing. Can you have it both ways?

In any event, let’s take a hard analytical look at recent data to test the validity of our earlier forecast of a weak U.S. economy and likely moderate recession this year. Payroll employment growth has risen in recent months, although unseasonably warm winter weather may have temporarily boosted jobs. Furthermore, employment growth has been from an extremely low recessionary base and the unemployment rate is still high.
The decline in initial claims for unemployment benefits reflects the decline in layoffs, but that’s different from new hires, which have risen much more slowly than job openings. These trends for the total job market are also seen for small businesses, which account for about half of new jobs. Job openings rose 17% in February from a year earlier but small business plans to increase staff in the next three months were up only 4% from a year earlier. Furthermore, entrepreneurs aren’t all that enthusiastic, with only 2.7% of job seekers starting new businesses in the last quarter, down from 12% in the third quarter of 2009.
American business has lots of job openings, but having gone through massive layoffs in recent years, employers are being very picky in new hiring. Contrary to Chairman Bernanke’s belief that high unemployment is mainly a cyclical problem that will be solved by economic growth, we believe a big part of it is structural. Employers may have jobs available for software engineers or skilled machinists, but unemployed residential construction carpenters probably don’t have the necessary skills. Employment for college graduates is up 5.8% so far in the recovery but jobs held by high school dropouts, generally with low skills, are down 3.9%. And the skills of those out of work for extended periods, as is true of many today (Chart 3), tend to erode.

Furthermore, homeowners who are under water with their mortgages exceeding their houses’ values can’t easily sell their abodes to accept jobs in distant locations. And if both spouses work, one of them may be unwilling to accept a job in a faraway city for fear that the other can’t get a job there too.
“A Puzzle”
Although still very high, the unemployment rate has declined sharply of late from 9.1% last August to 8.3% in January and February and 8.2% in March, despite the ongoing slow growth in the economy. Chairman Bernanke calls this contrast “something of a puzzle.” It is something of an extreme but not wildly off the chart.
You may recall Chart 4, which I’ve used in past Insights and in my recent book, The Age of Deleveraging: Investment strategies for a decade of slow growth and deflation, to show that the relationship between the year-over-year change in real GDP and the year-over-year change in the unemployment rate over the post-World War II era indicated that it takes an average 3.3% real GDP growth to keep the unemployment rate stable.

With my 2.0% annual growth forecast for the remaining five to seven years of deleveraging, the unemployment rate, reading off the curve in Chart 4, will rise a bit over one percentage point each year. From 8.3% in February 2012, it would jump to 9.3% in February 2013, to 10.4% in February 2014, etc. We went on to note that no U.S. government—left, right or center—could stand for high and chronically rising unemployment so there will be continuing pressure for job creation, and the resulting continuation of $1 trillion-plus federal deficits.
Nevertheless, from its peak of 10.0% in October 2009, the unemployment rate fell to 8.3% in both January and February while real GDP growth averaged only 2.4%. Reading off the curve, the unemployment rate would have gone the opposite way, jumping from 10.0% to 11.5%. The vast difference between an 11.5% unemployment rate and 8.3% doesn’t invalidate the value of the curve shown in Chart 4. Note that a number of points in the scatter diagram are some distance off the fitted line. Furthermore, the point for the fourth quarter of 2011, when real GDP rose 1.6% from a year earlier and the unemployment rate fell to 9.4%, really isn’t an outlier, as shown in the chart. Nevertheless, the curve indicated that a 1.6% rise in real GDP in the past year would have pushed the unemployment rate from 9.6% in the fourth quarter of 2010 to 10.9% a year later rather than the actual decline to 8.3%.
Business Cost-Cutting
During this sluggish business recovery that began in mid-2009, sales volume increases for American business have been tiny and the ability to raise selling prices very limited while commodity and other input prices climbed until about a year ago (Chart 5). Meanwhile, foreign competition has been excruciating in a world of more-than ample supply. Small business optimism has recovered somewhat from its recessionary collapse, but the biggest concern of small business owners is not labor availability, access to loans, taxes, regulation or insurance—it’s weak sales.

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