Posts filed under “Film”

P2P, free advertising, and Porn

playboy_50th.gif

Hey, somebody gets it: In a Sunday NY Times article, the President of Playboy notes the advertising and marketing advantages of P2P:

THOUSANDS of Web sites are putting Playboy magazine’s pictures on the Internet – free. And Randy Nicolau, the president of Playboy.com, is loving it. “It’s direct marketing at its finest,” he said.

Let the music industry sue those who share files, and let Hollywood push for tough laws and regulations to curb movie copying. Playboy, like many companies that provide access to virtual flesh and naughtiness, is turning online freeloaders into subscribers by giving away pictures to other sites that, in turn, drive visitors right back to Playboy.com.

When Mr. Nicolau is asked whether he thinks that the entertainment industry is making a mistake by taking a different approach, he replies: “I haven’t spent much time thinking about it. It’s like asking Henry Ford, ‘What were the buggy-whip guys doing wrong?’ ”

Hey, imagine that: Using the internet to advertise your products for sale!

Its consistent with the pornography industry love of technology: They have always been the earliest adopters of new technologies: from the VCR to the internet to streaming media to online payment systems. John Schwartz notes that “the mainstream entertainment industry, some experts say, would do well to pay attention.”

Duh.

Source:
The Pornography Industry vs. Digital Pirates
JOHN SCHWARTZ
NYTimes, February 8, 2004

http://www.nytimes.com/2004/02/08/business/yourmoney/08porn.html

Category: Film, Finance, Music

Time: Not on the Recording Industry’s Side

Category: Film, Media, Music, Television

Is Disney/Pixar the sequel to Apple/NeXT ?

Category: Current Affairs, Film, Finance

Hollywood’s Newest Nightmare

Category: Current Affairs, Film, Web/Tech

Has Kodak missed the moment? (Read It Here First, part IV)

Category: Film, Finance, Media

Jobs to become Heir Apparent at Disney?

Category: Current Affairs, Film, Finance, Media

The Frankenstein Economy?

Category: Film, Finance

“What do we do now?”

Category: Current Affairs, Film, Politics

DVD recorders

Category: Film, Finance, Media, Web/Tech

Market McGuffin!

Category: Film, Finance