Posts filed under “Technology”
Just over 20 years ago, The Economist magazine launched an index based on a McDonalds hamburger – the Big Mac index – a practical way of assessing whether a particular currency was under or over-valued against other currencies. It was launched as a light-hearted approach to exchange rate theory, but has had a good track record in predicting the direction of currencies.
· The Big Mac index has some limitations, one being that hamburgers cannot be traded across countries. Additionally, the Big Mac index is updated only irregularly. So, in the same spirit as the Big Mac index, CommSec has compiled the iPod index – a comparison of prices for the popular iPod nano music player across the world. Results released today showed that Apple sold 21 million iPods in the past quarter.
· The CommSec iPod index is a similarly light-hearted approach to assess currency movements. And while the initial results are at odds with many analysts, we will have to wait and see. The index suggests that the US dollar has potential to appreciate against a range of major currencies, with the Aussie dollar around 15 per cent over-valued against the greenback.
Source: CommSec, Apple
Between the office move and the markets lately, I didn’t get a chance to address the new iPods/iPhone. Let’s do that now.
Back in January,
I noted why I did not think the iPhone would cannibalize the iPod: Apple would migrate the touchscreen downstream to the smaller
and non iPhone "pods." Nine months ago, I noted it was only a matter of time before Apple would bring out a touchscreen (non-phone) iPod.
Well, that came to pass.
As to the rest, I got some of the new products, prices and capacities right. I got some aspects wrong. Back in January, I estimated what Apple’s products and price points might look like.
Here is a comparison with those forecast and the actual products:
|Product||Pricepoint||Actual Product||Actual Pricepoint|
| Apple iPhone
| iPod touchscreen*
|$379/329|| iPod touch
| iPod "Classic"
|$279/229|| iPod Classic
| iPod Nano
|$199/139|| iPod Video Nano
|Shuffle 1 GB||$59||Shuffle 1 GB||$79|
First, it turns out that my estimates of 12-18 months was off — it only took nine months. Second, I wildly under-estimated the capacity of the classic iPods. Third, I wildly over-estimated the capacity of all the flash based iPods and iPhones.
But I did get many of the products, names and pricing pretty darned close.
The WSJ has an interesting history of all the iPods, and Apple’s stock price:
click for larger graphic
BTW, if you want to have a laugh, go to Amazon and search for the the existing iPods — an 80 Gig iPod is $349 . . .
UPDATE: September 6, 2007 7:32pm
To Amazon’s credit, any search for iPod also includes this result: New iPods