Posts filed under “Weblogs”
In light of that incidence last week with those terrible pop up ads, I have a question for the assembled multitudes:
Running the blog at this point requires a decent amount of expenditures. Hosting, editorial assistance, research all costs some shekels, and that cost is covered with the current advertisers.
I keep getting pitched on “Advertorials” but I have precisely zero interest in that. And I have done the Subscription thingie, and it holds little appeal to me.
That pretty much leaves Advertising or Sponsorship.
If we stay with the advertising, it would mostly continue to be the current rotating list of finance related and luxury brands you see. I think I want to kill the Google Adsense. (I thought I killed those terrible text ads, but they keep returning like Herpes).
The sponsorship route is less noisy, but it means the site is pretty much “The Big Picture Sponsored by Ferrari NA“, or more likely, some finance related entity like Blackrock or Vanguard. Perhaps a less intrusive combination of sponsorship and advertising is possible.
Any thoughts, feedback, ideas?
A quick note on some of our commentary in April — it has been an interesting month for TBP. On April 9th, I mentioned that the Great Rotation theme was incorrect: It was not stocks into bonds, as is so commonly claimed. Rather, it was a New Great Rotation: Commodities into Bonds. Since then, Bond…Read More
I have seen immediate improvement in the site: The main page loads 4X faster; it now generates much more detailed page analytics (what people are and are not clicking on/reading); the page views/visitor have increased. The average length of time per post has also increased.
Based on your comments and emails, here are the changes I implemented:
• Changed the color scheme from candy color to something more subdued
• Reduced the size of the artwork (“marginalia”)
• Reduced the size and color of the navigation links in the header
• Removed the Twitter/Facebook/G+/Linked In icons from all 10 home page posts (only on the top/open post)
• Removed superfluous content in the sidebar
• Reduced the number of adverts on the page;
Since the last few iterations, the site is light and fast and pleasing to the eye.
I still think the navigation links up top are too big and spread out – since the way I run my business is strictly word of mouth and referral, I prefer these to be smaller and less in your face. Also, I think I can get rid of “Home” and just go with: Asset Management/Speaking/Book /Contact.
I still have a few other things left to tweak:
• Reduced the size of icons next to each headline ((I’d like to make those icons about 30-40% less large on the page as well)
• Reduce navigation links down a font size
• Replace blue Favicon with old color (black & tan)
• Make the “Read More” red or more visible
The 5 little icons correlate to the tabs in the old design. According to Google Analytics, those old icons were hardly clicked. The reason, I assume, is as soon as you scrolled an inch or two, they were off your screen.
Your most emailed questions and their answers are after the jump . . .
How crazy cool is this: Back in 2007, a TED video discussed a list of 100 websites you should know and use. It became one of their more popular pages. They just updated 100 Websites You Should Know and Use, and through some administrative snafu, the Big Picture is right there in the BUSINESS +…Read More
Discover the antidote to bad business writing and gain the edge over your competition. Give me one hour a day for 30 days and this book will make you a better writer. 30 Days to Business Better Writing by Matthew Stibbe is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: England & Wales…Read More
Here is the general overview of what most readers were saying:
The positives: Cleaner; Site loads much faster (about 4X); is more stable; creates more meta-data about posts; generates more page views per visitor.
The negatives: Clicking to open pages annoys some; colors are distracting; sidebar is “filler.”
Overall seemed positive, with the two biggest complaints being clicking to open pages and the candy colors.
If the layout were to open every post, there is a load penalty for graphics, flash, charts, video, etc. This applies to all pages, even the ones that you may not be interested in.
That tradeoff is something I don’t want to make, and too be blunt, I don’t find clicking on a page to be all that troublesome. The tradeoff of speed for convenience is huge, and it simply mean you have to click.
Perhaps a good balance could be achieved opening the first 2 or 3 posts.
As to the candy colors, I totally agree — they did not translate that well from the original design to a web version. It is something I plan on changing shortly.
I have been thinking about variations on the illustration theme; one possibility is after the jump.
Please share your thoughts.
I have been wanting to refresh the site for sometime now. Last major overhaul was in October 2008 – some timing, uh? – when I migrated the site from Typepad to WordPress and my own domain. It has been over 4 years, and the dark tabbed design was tired. That, plus lots of site bugs…Read More
You’ve been hearing about the development of a new site now for quite a while — we are now in Countdown mode — less than 24 hours to go! I write up some details and pull together some screens how the new design developed (I might even find some shots of the history of the…Read More
In this morning’s reads, I linked to this article in the NYT: This Story Stinks. I bring this up, because I had previously mentioned I was considering getting rid of comments altogether. This latest article confirmed my suspicions that trolls and other rude commenters work to undermine the intentions of of the author. In a…Read More
Since I began this humble blog almost 11 years, 25,000 posts and 110 million page views ago, it has managed (despite my best efforts) to accumulate half a million comments. This was never my intention. I created this blog, in the words of Daniel Boorstin, to figure out what I think. It is where I gather…Read More