Posts filed under “Web/Tech”
I’m not sure I agree with Paul’s statement that "until January 2005,
Apple had no iPod that served the mass market" givent he enormous sales
numbers the Pod has rung up. But the broader point of targeting the new devices
at truly mass entry level (i.e., cheap) is valid.
click for larger graphic
Check out the full size graph here:
Nice work, Paul
Apple’s Tipping Point: Macs for the Masses
Nixlog, January 12, 2005
Just last year, one PC analyst at a bulge bracket firm suggested Apple sell itself to Sony. Another suggested that Apple start producing Windows machines, or use Intel chips.
This is part of a long term misunderstanding of Apple by the Street. Most of them don’t “get” Apple; They certainly haven’t been able to figure out Steve Jobs. And since all but one (that I know of) work primarily on a Windows machine, they never really understood what the fuss about the Mac was all about.
Until the iPod came along. Apple created a category killer by engineering a marvelous piece of user friendly technology made from essentially off the shelf components. The secret sauce was their terrific user interface. That forced some Analysts to start getting clued into what the cult of Macintosh was all about.
But what about this new Mac mini?
Understand what Apple is doing with the mini:
1) It’s a Windows replacement machine;
2) Geeks like it!
3) It’s potentially the centerpiece for a Home theatre
4) It’s a cheap 2nd Apple for faithful MacHeads
Let’s focus on #2 today (#1 will be the subject of a Street.com column later this week).
In the old days, geeks recommended Windows because they were a “standard,” they let admins under the hood pretty regularly — and they were cheap.
Indeed, the original name for Windows 95 was “the IT department full employment act.”
It was buggy, difficult to maintain, vulnerable and crash prone – but
it was the industry standard. Any IT guy you spoke to in the mid 90s
would tell you how much cheaper the Wintel machines were to buy, how
much more software there was for it.
he didn’t tell you was how much higher the cost of ownership was –
namely his salary. Its eventually became his entire support staff’s
The result of that “bias” has been costly to maintain PC networks in most offices, and unsupported PCs in most homes. Every home PC user who has ever had a major Windows headache – security issues, virus infections, corrupted ini files, missing dll library – is desperate for an easy to use alternative.
Here we are a decade later, and a new generation of younger IT employees have inherited these headaches from their predecessors. And, to judge by the geek blogs and websites, they are none to happy about it. From Malware to spam hijacking to Explorer vulnerabilities, keeping a windows network running – or even a single internet connected machine – is a time consuming, frustrating job.
For what most people use their PCs for – email, internet surfing, music playing / CD burning, word processing – this is all the machine they need.
And Geeks like it! They really like it! — And they are key influencers of purchases by many people . . .
Microsoft Conduct Is Challenged Again
As it pushes to settle other antitrust suits, Microsoft Corp. faces new, potentially damaging allegations about its business conduct in a patent-theft and monopolization case pending in a federal court in Baltimore.
In a court filing unsealed late Monday, a small Silicon Valley software company called Burst.com Inc. alleges that Microsoft routinely destroyed much of its internal e-mail despite the many federal investigations and private suits it has faced in recent years, when it was often under court orders to preserve such communications.
Burst.com, whose early investors included the Irish rock band U2, filed its suit two years ago. It charges that Microsoft used Burst’s digital-media technology in Windows, solving a technical problem that was slowing the acceptance of Internet video. Burst also claims that Microsoft tried to patent the technology after a technical briefing from Burst, and altered Windows so that Burst’s product wouldn’t work. Microsoft denies the charges.
Hello and welcome to this week’s Carnival of the Capitalists! We have an exciting and wide ranging line up, which I have tried to categorize (a mostly futile exercise, I might add) for your reading pleasure.
So with no further adieu, I present this week’s entrants:
If I missed your trackback, email it to thebigpicture -at- optonline -dot- net.
“October 17th was the day that the web was officially born just 10 years ago. That day a company called Spry (later CompuServe then AOL) introduced a product called “Internet in a Box.” For the first time, you could trot down to a store, buy a software package, take it home and have everything you needed to connect to the Internet and the World Wide Web . . .”
“How to get your customers to fill you in – with the information you need in forms to be filled up. Let them form a good impression of you and your store – give them forms with function”
“The frustration for Johnny was obvious. His website had strong visitor traffic numbers, he thought. Johnny’s site offered a complete line of very good, and highly reputable products. He thought he had set up an acceptable way to buy them online.
There were plenty of visitors arriving daily to make any online business a major success. The problem for Johnny was, despite the large number of people visiting his site, not many of them bought his products.”
Blogs are becoming the “topic” of the day, all over the web, it seems. Jane
cannot open any newsletter, magazine, ezine, or even regular email, without
a question or comment on blogging present in the content.
We are delighted to see our favorite form of communication getting the
attention it deserves, but… the true purpose of web-logging is getting
lost in the rhetoric bouncing around the net.
Incidentally Yvonne gets a bonus mention for “Dickless Marketing: Smart Marketing to Women Online,” — I can’t comment on how effective that title may be — but it sure got my attention.
Alan Greenspan & the Federal Reserve
Is your contract up with your cellular carrier? Don’t renew it, cancel it.
That’s how you can get the best deal from your current provider. At least, that’s what I learned when I attempted — unsuccessfully — to renew my contract with Sprint, my now former cellular carrier.
The lesson unintentionally taught me is that consumers get a much better deal from the “Retention” department of a large subscriber-based corporation than they do from the “Sales” department. Its not just Sprint — but they were the company that taught me these things. It turns out to be the case not only from mobile service providers, but other entities, such as ISPs — AOL is notorious in this regard.
We are also former customers of credit card provider Capital One, for the very same reasons: The deal they offered to the public was unavailable to us as customers. Over the years, their rates crept up on my (triple A credit) wife’s Master Card to 15%. They advertise a 10% card all the time. When they would’nt offer the same deal to us, it was buh-bye Capitol One (we got the preferred rate elsewhere). I suspect its true for a slew of other subscriber services.
I learned valuable lessons, and I share them with you, dear reader, in the belief that you will profit from my experiences. I also harbor the irrational hope that just maybe someone from one of these outfits will see this, and wise up.
But I am ahead of my self. Our quaint little story begins Christmas 2002, when we purchased a pair of Samsung N400 phones from Amazon. $200 each, plus a $200 rebate. (You may recall that I wrote how rebates sucked, and after much huffing and noise, we eventually got our cash. But that experience soured me on rebates, and I swore off rebates forever. I have stayed true to that oath).
Anyway, our contract expired in January. We got a marketing letter from Sprint to re-up. However, the deal they offered us, as their present customers, was far, far less attractive than the one they seemed to be spending billions of dollars advertising more or less nonstop on every media outlet available to everyone who is not their customers.