Apple iTunes: Over 3 Billion Served

Itms_2

A rather astonishing little tidbit slipped by barely noticed this week: Apple’s iTunes Music Store sold its 3 Billionth song. "Purchased and downloaded" according to the Apple press release.

iTunes has now passed Amazon and Target, and is the #3 music retailer, behind Wal-Mart and Best Buy. The ranking was based on units sold, not revenue from sales. The catalog now has over five million songs, 550 television shows and 500 movies.

What is fascinating about this milestone is the way it occurred:  iTunes launched in April 2003, and it did not hit a billion songs until nearly 3 years later — February 2006.

It took only a year until Apple surpassed the 2 billion song mark in February 2007. The 3rd billionth song was downloaded in July 2007 — just 6 months later.   

In other words, sales at Apple iTunes Music Store are accelerating.

Sources:
iTunes Store Tops Three Billion Songs

Apple, July 31, 2007
http://www.apple.com/pr/library/2007/07/31itunes.html

Apple: iTunes hits milestone, selling more than 3 billion songs
Associated Press
Article Launched: 07/31/2007 10:54:31 AM PDT
http://www.siliconvalley.com/latestheadlines/ci_6508211?nclick_check=1

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