They call it a"back-of-the-napkin analysis of the lifetime worth of the most requested rock
tune in history:"
"In the big, bad game of rock and roll, “Stairway to
Heaven” is undeniably a winner. Released by Led Zeppelin in 1971, the
eight-minute song is considered a musical masterpiece and is one of the
most-played rock tunes of all time. Proving its longevity, “Stairway” hit the
U.K. charts again last fall and was a top download in the U.S., after Zeppelin’s
first downloadable album launched on iTunes. But because the band is notoriously
protective of its work, “Stairway” hasn’t met its full moneymaking potential.
While other artists have made big bucks by licensing songs to Hollywood and
Madison Avenue—think of Bob Dylan’s “Love Sick” in that Victoria’s Secret
commercial—Zeppelin has shunned most opportunities. We consulted executives in
the music, advertising, and entertainment industries to come up with some
numbers, real and potential, for the value of “Stairway."
That seems a little rich to me, but hey! It is Stairway. . .
Portfolio July 2008 Issue http://www.portfolio.com/culture-lifestyle/culture-inc/arts/2008/06/16/Stairway-to-Heavens-Revenues
Led Zeppelin IV (aka ZOSO)
November 8, 1971
Led Zeppelin to Make Its Songs Available Digitally
NYT, October 15, 2007
Videos after the jump . . .
Bouncing around trading desks is this comment on Fifth Third Bancorp (FITB): “Given its recent performance, the company has announced they are changing its name to “Three Fifths” Bank . . .” Looking at the chart below, perhaps that should even be “Two Fifths” Bancorp ! > > Thanks, Mike! ~~~