Apple iTunes outsells Amazon and Target



Startling:  Apple’s iTunes online store has become the 3rd largest music retailer in the U.S. in Q1 2007.

According to a survey by NPD Market Research, based on unit sales, not revenue. 12 songs tracks purchased online were counted as the equivalent to an album in compact disc format.

Apple leapfrogged both and Target in units sold, and achieved a 9.8% market share.

The leader remains Wal-Mart, witha 15.8% market share. Best Buy is #2, with a 13.8% share — despite expanding their DVD section at the expense of the CD area.’s share was 6.7%, with Target a smidge behind at 6.6%.

NPD’s survey doesn’t include mobile-music sales, nor does it factor in revenue.



iTunes No. 3 music retailer in U.S.
BusinessWeek, June 22, 2007, 5:53PM EST

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