Magazine Cover Indicator: Time Magazine GOP Top Tick

Two years ago yesterday, I noted that the April 25, 2005 (Vol. 165 No. 17) version of Time magazine had put right wing harpy Ann Coulter on their cover. At the time, I wondered aloud if this was yet another Classic Magazine Contrary Indicator?

Let’s go to the wayback machine and have a look at what that was all about:

"The cyclical nature of News and Politics oscillates
to and fro. What’s hot one year fades and is replaced eventually by the
next new thing. The "quick sip" goes one way, but over the longer time a
different flavor may dominate.

That the Editors at Time do not know that is truly astounding.

We have looked at the magazine cover indicator in the past as a contrary indicator. Its been a solid tell on politics, technology, currency, even specific stocks (i.e, Apple).
And, this is not the first instance of Time Magazine’s displaying
exemplary  timing. Recall the Jeff Bezos (Amazon.com’s founder and CEO)
in December 1999 pretty much top ticked both that stock and the entire
dotcom bubble.

Since Reagan
was elected, the right side of the political ledger has been in
ascendence. But for Bill Clinton’s brief reign (initially elected in a
3 way race that included businessman Ross Perot), that’s over 25 years.
It would be both fascinating and ironic if Time Magazine, demonstrating
once again their wonderful sense of timing, and top ticked another
trend.

I’d find it terribly amusing if Time magazine managed to nail the exact moment — the post-Schiavo/Iraq War/Social Security reform instant — when the zeitgeist swung away from the G.O.P.

That is a cut and paste verbatim from 24 months ago.

So I guess congrats are in order for the Time magazine editors, whose sense of timing was truly and astonishingly prescient — in a contrary indicator sort of way . . .

>


Source:
New Coke vs Time Magazine Marketing Blunders
The Big Picture, Monday, April 25, 2005 | 06:09 AM
http://bigpicture.typepad.com/comments/2005/04/new_coke_vs_tim.html

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