Marketwatch to Dow Jones

Last week, we mentioned the consolidation taking place in Financial Media

It seems a deal was reached over the weekend:  Dow Jones snagged CBS Marketwatch for $18/share or $ 519 million dollars.

This effectively triples DJ’s reach. Dow Jones’ WSJ.com (paid subscription access only) averaged 2.8 million "unique visitors" every month. MarketWatch, which is a free site, had 7.6 million visitors.

The purchase will give Dow Jones a "dual" model:  a high end subscription site, including Barrons and WSJ, and a higher traffic, free site. One would expect  economies of scale and creative advertising packaging (different sites with different demographics)  to make this work on an ongoing basis.

I haven’t drilled down thru the numbers to see if they are overpaying, but it seems rich at first glance.

Next up: What do the suitors who failed to snag Marketwatch — NYT, Reuters, Yahoo!, etc. — do instead?  They look at whether The Street.com offers a viable alternative to Marketwatch help bulk up traffic.

Disclosure: I publish at TheStreet.com, but hold no equity interest or stock in TSCM.

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"The dollar’s rough path just got rockier.

"Another four years of the Bush administration has heightened some fears of continually deep trade and budget deficits, weighing on the dollar’s already depleted value. Throw in high oil prices and lackluster U.S. economic growth and investors betting on the dollar may look elsewhere for better returns, which could ratchet up pressure even more on the dollar."

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Graphic courtesy WSJ
 

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