The Superbowl As An Economic Indicator

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By James Bianco - February 5th, 2010, 11:00AM

The Superbowl As An Economic Indicator

America’s unofficial holiday is this weekend, the Superbowl.  What can this event tell us about the economy?

The first chart below shows the cost of a 30-second commercial (domestic audience only).  The blue bars show the actual cost, while the black like shows the cost on an inflation-adjusted basis.  In red are the 2010 estimates based on various news reports.

A 30-second commercial this Sunday should cost around $2.6 million, down from $3 million last year.  This 13% decline is only the third decline ever and the largest year-to-year decline on record.  At $2.6 million, the cost of a commercial is the same as it was in 2000.  Interestingly, the Dow Jones Industrial Average is also near its 2000 levels, as is total employment in the United States.  America’s Lost Decade takes many forms.

The only other Superbowls that saw lower advertising rates were in 2001 (-2.38%) and 2002 (-7.38%).  These declines were in the aftermath of the 2000 “dotcom” bubble which saw advertising rates increase by over 50% just two years earlier as floods of internet companies bought commerical spots.  Who could forget the pets.com sock puppet that year?  The company was in bankruptcy for the 2001 Superbowl.

Charts after the jump . . .

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Dissecting the NonFarm Payroll Data

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By Barry Ritholtz - February 5th, 2010, 10:13AM

Today’s NFP data was surprising — both to the upside and the downside. 20,000 jobs were lost in January, below the consensus. But everywhere else, there were surprising improvements.

Is it possible that those people expecting a mediocre recovery and weak employment picture — including me — might be pleasantly surprised? A closer look suggests that many people may be underestimating the recovery.

Consider the cyclical progress that occurs as a recovery takes hold: Revenues improve, followed eventually by greater Profits. Companies have been doing capital expenditure spending first . . . and only hiring when they have to. Greater hiring leads to greater spending.

So far, we have seen the revenue improvements, and the beginnings of better profits. Various tech firms (Cisco in particular) are seeing improving CapEx orders. Temp Help has improved, and some firms are actually hiring.

Ask yourself what outcome would surprise the most people — the economy sliding in a double dip recession – or a stronger than anticipated recovery?

Here are some other data points beneath the headlines:

Positives

1. BLS reported that in January, persons unemployed “due to job loss” decreased by 378,000 to 9.3 million. That is a decent number.  And, “nearly all of this decline” came from the “permanent job losers.” (See table A-11.)

2. The Underemployed – Persons who want full time jobs but working part time instead — fell from 9.2 to 8.3 million in January. That is an enormous improvement. (See table A-8.)

3. Temporary help services added 52,000 jobs — that is a leading indicator of future hiring. (See table B-1.) Since the temp help lows in September 2009, temporary help services employment has risen by 247,000.

4. The Household survey showed growth of 541,000 workers. In a recovery, this tends to pick up new employees (especially at smaller firms) faster than other measures. The Household Survey isn’t “large firm ” biased the way the Establishment Survey is.

5. After experiencing steep job losses earlier in the recession, job losses in manufacturing has moderated considerably.

6. Retail trade employment rose by 42,000 in January, after showing little
change in the prior 2 months.

Negatives

1. 2009 benchmark revision reveal employment in 2009 was far worse than originally believed — revised data showed nearly 600,000 more jobs lost than previously reported.

2. The number of long-term unemployed — jobless for 27 weeks or longer — is still rising. Since the December 2007 start of the recession, long-term unemployed has risen by 5.0 million. (See table A-12.)

3. NiLFS — Not in Labor Force — rose 409,000 to ~2.5 million persons. They are also called “marginally attached to the labor force” — not in the labor force, want and available for work, and had looked for a job sometime in the prior 12 months.  (See table A-16.)

4. The average workweek for all employees on private nonfarm payrolls are still near record lows — 33.9 hours in January.5.  1.1 million discouraged workers in January is a huge increase of 734,000 from a year earlier. (Discouraged workers are not currently looking for work because they believe no jobs are available for them)

6. Revisions continue to be negative. December 2009 was revised downwards to 150k loss from 85k.

January 2010NFP is . . .

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By Barry Ritholtz - February 5th, 2010, 8:25AM

Of course, I am out of pocket when the 8:30 am data release hits. Use comments to report the data — I’ll update later

The most recent Employment Situation Summary gets updated at 8:30 precisely.

PIGS Won’t Fly

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By Barry Ritholtz - February 5th, 2010, 7:03AM

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It was pretty ugly across the board yesterday.

There was little buying interest — the market gapped down, drifted lower all day, and closed on the lows. (Hardly encouraging short term).

Europe appears to be heading to a more prolonged downturn than previously believed, with the PIGS Greece, Spain, Ireland and Portugal (first mentioned here in 2008) all in various degrees of trouble. China’s centrally planned economy is cutting back on lending, after artificially pumping up a credit bubble and housing boom (why does that sound so familiar?). Commodities continue to soften.

We also get NFP today at 8:30am, with the annual revision that likely will reveal what I have been whining about for years: The 2001 change in the Birth Death model skewed NFP results entirely. B/D was responsible for more than 75% of the job creation data in 2007; the revision is likely to “disappear” any where from 500,000 to 1.5 million jobs from the 2009 payroll data.

The range of guesses was -40,000  to 75,000 (Barrons). Unemployment is likely to rise in today’s data as well.

Note that this is old news: The changes are for the trailing 12 months. Whether the lowering of jobs data extends the Fed’s ZIRP accommodation further or not is the most significant aspect of this old data.

Futures today look even worse than they did at this time yesterday.

As I have noted repeatedly over the past 9 months, I am giving the rally/uptrend the benefit of the doubt. The playbook in an bullish cycle — whether cyclical or secular, is you buy dips at support with tight stops. (In bearish cycles, you sell every rally). Hence, why the 1030-38 level is key, with a secondary support level at lets call it 1025.

We are flirting with mortally wounding the uptrend line. As noted in our secular bear market composite, that sets up the next 25%, 18 month correction . . .

Open Thread: NFP, Market Collapse

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By Barry Ritholtz - February 4th, 2010, 10:12PM

Futures are recovering after today’s rout in the markets, a near 3% whackage.

Tomorrow is the big NFP, with a possible +5k handle.

Question: Is bad good? Does a good number mean bad things — the earlier withdrawal of the Fed’s free  money regime?

How much lower can we limbo?

~~~

What say ye?

Overstock.com to Restate Earnings

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By Barry Ritholtz - February 4th, 2010, 8:30PM

I really didn’t want to get drawn in to the freak show that is Overstock.com. But for my family members showing up on some Deepcapture enemies list, pretexted from Facebook, I never would have cared about these idiots except they were dissing my boy Herb Greenberg — and outstanding investigative journalist and researcher.

Their whole campaign against naked shorting, the bizarre cyberstalking — all of that nonsense has been nothing more than a grand case of misdirection to hide the fact that Overstock has been cooking their books for who knows how long.

Let’s look at what preceded their latest 8k filing with the SEC:

• Price Waterhouse Coopers was fired after 8 years of failed audits;

• Grant Thorton recommended restating financial reports to correct material misstatements; They were fired soon thereafter;

• Grant Thorton files letter with SEC stating material misstatements ont he part of Overstock (SEC)

• CFO resigned January 20th; (SEC)

• SEC begins examining Overstock’s financial reporting;

And where has that led us?

• In the most recent 8k, Overstock admits having to restate quarterly financials from Q1 2008 to Q3 2009;

I suspect there will be more shoes to drop in the future. I also have a suspicion that a few execs and former employees will be getting fitted for state issued orange jumpsuits.

~~~

8k filing after the jump . . .

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Thursday’s Reads

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By Barry Ritholtz - February 4th, 2010, 3:30PM

Today’s readings look pretty interesting:

- Volcker Rule unabridged (Marketwatch) How the former Fed chairman can sharpen his proposal

- Never short a country with $2 trillion in reserves

- 41% Fine With Budget Deficit If Taxes Are Cut (Rasmussen Reports)

- Five myths about America’s credit card debt (Washington Post)

- Fed’s Warsh: Regulatory Reform Needs International Cooperation (Real Time Economics)

- Kill Your Favorite Subsidy to Win the Deficit War (Bloomberg)

- Hollywood’s Top 40 Earners (Vanity Fair)

What are you reading ?

Country & State Credit ratings

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By Barry Ritholtz - February 4th, 2010, 2:30PM

Ben Schott had a great OP-CHART yesterday that I meant to get to — its a run of about 80 Country & all 50 State credit ratings:

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Click for full sized chart

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Source:
U.S.A.A.
Ben Schott
NYT, February 2, 2010

http://www.nytimes.com/interactive/2010/02/02/opinion/03schott_ready.html

Bloomberg on the Birth Death Adjustment

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By Barry Ritholtz - February 4th, 2010, 12:30PM

With the NFP payroll report out tomorrow morning, Bloomberg.com put together a timely infographic on one of our favorite pet peeves: the Birth Death Adjustment.

Overall, the piece is good (see charts below). One small quibble: They should have mentioned that int he beginning of the cycle, the B/D catches job creation that the usual methods miss; problem is that at the end of the business cycle, it misses job losses the usual methods catches.

Click for interactive charting:

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As in so much of life, improvements in one part of the model cause problems in another . . .

Chanos on . . .

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By Barry Ritholtz - February 4th, 2010, 10:30AM

Be sure to check out the videos from this morning with Jim Chanos in the Video page

He runs $6 billion dollars, and has terrific insights.